My Way of Living + Urbanite Run

Secret's Out : The Kenny's Open 2009 Urbanite Run Presscon

G ingerbreadman closed his email with a weird feeling in his stomach. No, it wasn't that. It was an invite. To a presser. What an honor. Thus, in spite of his heavy workday which included a marathon 3-hour meeting, being suspected of being a student insurgent at the Malacanang gates and giving a 2 hour speech to 500 people (only one is made up, and it's not what you think), he went on to Megamall to roll the dice, eagerly anticipating the thrill of a fresh experience in his life away from the corporate bustle.

ADB Avenue, 6:10 pm
Oh boy. So the secret's out eh. They've been mumbling about this for like a month now. And now it could be said. What the big deal? Here's the big deal, and I've been getting snippets of this here and there. Apparently, it's called the Kenny's Open 2009 Urbanite Run. U rbanite? Urban? Hmmm. Nite? They need a copy-editor. Maybe they could hire me. But then again I hate copy editing. So this is THE event. In partnership with of course. The one we've been hearing for like... forever. Oh boy Jinoe made me a moderator. What an honor. Ranks up there with the time that I took 3rd place in our quiz bee as a 4th grader. So what if only three showed up! There was a big storm that day and... Oh crap the MMDA dudes are flagging me down for coding. Goodbye 100 bucks.


Not Cool!

GBM arrived at the designated venue 5 minutes early, still smarting from being divested ofP100 by the very people who were tasked to make our streets a better place. The anxiety of being alone amidst the more senior members of the runner/ blogger community dissipated as he saw a familiar face in Doc Lyndon aka Malmonmd. He remembered how Doc had warmly welcomed him at the Condura CLP as a newbie, made him feel like he belonged. I'll pay homage to the gesture one day to a nervous newbie when I'm in a position of seniority. But at this particular juncture, at this precise time and place - he was the newbie once more. Doc's amiable demeanor jostled him from his daydreams. Queenie is there. BR was there awhile ago, he just went out. Go inside and make yourself comfy. BR? Bald Runner? THE Bald Runner? If that was a portent of things to come, this was going to be a good night.

Doc Lyndon with his beautiful familyI am with Legends
Upon entering, a throng of familiar and not-so-familiar faces greeted his entrance. Looking around, he surveyed the scene in earnest anticipation as his underlying excitement was nearing its zenith. The venue isn't enclosed. I hope we could hear one another amidst this mad, rush hour dinner crowd. Friendly faces abound. elite idol Vener,also known in blogging parlance as Run Unltd. was there. One day I hope to be as fast as him. Okay maybe not. But still, I appreciate that he was at that finish line when I finished that insane 50k Ultra. ( Editor's Note : Yes, I owe you an entry on that epic life experience and yes I'll get to it once I finish the things that I need to do. Things that, uh, actually pay me money. I need to feed my family, put food on the table. Or maybe I just need the money to buy running thingamajigies) Trail runner extraordinaire/overall nice guy/foodie connoisseur Sir Rene aka The JazzRunner was there, exchanging niceties and running stories as they eventually settled on being "seatmates" for the duration of the presser. A small group was formed at one of the tables., members of the running blogosphere no doubt. A quick glance showedthat one of them was Vimz aka Kulit on the Run . While he was always a fan of her site and layout, as much as he wanted to say "hi" his inherent Gingerbread nature dictated him to lean towards the "shy" end of the spectrum.At least for the first 5 minutes. There were also Roselle The Running Diva and Bards of BananaRunning sightings. From the ranks, Coach/Mod Pojie was indisposed and couldnt make it. 5k pacer/motivational speaker Rico of Sheer Will fame was running late. Boss Jinoe was apparently stuck in traffic. But the real treat was yet to come. Two running luminaries , veritable legends in the field were in the house. And our protagonist was reduced to a blubbering piece of blubber.

Sir Rene and Vener

Queenie, Roselle, Vener, and Bards Unbelievable. I finally got to talk to the irrepressible Bald Runner . Sir Jovie himself. He's a really nice guy. You'd think he'd have a gruff military guy vibe. But he's really cool. Gave me a ton of tips on how to recover from an ultramarathon, and how to increase my speed. I'm glad he likes my work. That just inspires me to write more and spend less time on my day job! (alt tabs to "Communications Strategy 2009" as boss passes by) Whew. Anyway, another tremendous experience was to meet race walk legend /shipping magnate/big hearted nice guy Sir Amado Castro, who's also known for his popular Reinier6666 blog. Handshakes, warm exchanges ensued. I'm really touched by his kind words for our blog, as well as his unending support in helping our running community , the Aid Station during the Botak ultra a prime example. Sigh, a good day indeed.

Photo-op to remember The Grub Before the Storm, 7:30 pm Without any trepidation, the Jazzrunner ordered a bountiful feast fit for a, er, hungry blogger. No further elaboration required.

Yum. Nuff Said. Presser Proper, 7:45 The briefing was led by agency rep/ DLSU alum Denise and fun guy/Finish Line head honcho Vince Mendoza. Coach Rio soon followed suit, presumably to help out with the question and answer portion. The concept was novel. The first ever night run with a disposable timing chip system is to be launched. Side events to follow. Coolpix capable. Glow in the dark bracelets. Refletorized bibs. Double the marshals.Free food when you register. Help out a wonderful cause. What more do you need to know?

No mic, no prob for Denise

There it is

Amazing how Vince does that hand gesture

Coach clarifying things during Q&A

This presentation is cool. Even without a mic! Oh there's a mic now! Just in time for the closing remarks! BR is asking about the security issues since it's a night run. It's been prevalent nowadays, you know. Oh god did I just do a Pacquiao. Anyway, it's admirable how Vince and Coach Rio handle his queries, and it's also admirable how Sir Jovie volunteered Team BR to help out with security. That right there is the spirit of volunteerism that we should espouse amongst oursleves, if only to give back to our community. Okay, so everything is working out great except that... oh lord I forgot to take notes! How am I supposed to write about this thing? Guesswork? Can I just make it up? Oh shoot. Hmm.. I know... why not we tap our ET running buddies from The Collective to get me back in time and get me that info. ... ... ... .. Okay that sure was fast. Run Strong and Prosper my preternatural friends. So here's what we got...

Now, Kenny Rogers is taking another leap forward in its dedication to health - one that is bound shake up a storm! It is with great pride that we present: The Kenny’s Open 2009 Urbanite Run ! On August 15 th at 8:00 p.m. , at Bonifacio Global City in the Fort, a truly one-of-a-kind run will take place. And as the name suggests, The Kenny’s Open Urbanite Run will happen at night!

With an advanced timing chip system to record runners’ progress and distances of 5/10/15 kilometers, the Urbanite Run is designed especially for the young and young at heart of the Metro. Participants 18 years old and above are eligible to sign up!

Joining is easy. Simply stop over at any Kenny Rogers Roasters branch or the new Kenny’s Roast and Grill restaurant at the Powerplant and purchase the Urbanite Run Ticket to Eat, Run and Donate your way to fitness! Registration can be done manually or via online & mobile through


1. The Kenny’s Open 2009 Urbanite Run will be held on August 15, 2009 (Saturday) at The Fort. Official call time will be at 8:00pm .

2. The run will a cco mmodate a total of 3,000 runners, 18 YO and above, with divisions of 5, 10, and 15 kilometer distances.


1. Purchase the Urbanite Run Ticket

a. To join the Kenny’s Open 2009 Urbanite Run, interested participants must purchase an Urbanite Run Ticket for P600 at any Kenny Roger’s Roasters branch or the new Kenny’s Roast and Grill restaurant at the Powerplant.

b. Interested participants may also purchase the Urbanite Run ticket through the web or on their mobile phones by visiting . An electronic claim voucher will be issued to registrants to claim their Urbanite Run Ticket at any Kenny Roger’s Roasters branch or the new Kenny’s Roast and Grill restaurant at the Powerplant.

Urbanite Run Tickets will entitle participants to:

a. Eat: Bearers are entitled to an Urbanite meal from Kenny Rogers. Simply present the Urbanite Run Ticket at any Kenny Rogers branch to claim the Urbanite meal. Redemption period from July 15 to Aug. 15, 2009 .

b. Run: The Urbanite Run Ticket will serve as the runner’s registration voucher, to be attached to their registration form, if they register manually. See below for registration details.

c. Donate: Serve as runner’s donation to Hands On Manila Foundation. On the day of the run, bearers are to drop the “Donate” portion of their Urbanite Run Tickets at the designated box on-site.

2. Register for the Run

Registration will be from July 15 to August 11, 2009 .

Participants may register online or through designated registration sites. For other details, please contact Vince Mendoza at (632) 7031736.

a. Online Registration Process

a. Interested participants are to log on to , click on the “Events” tab, follow the Urbanite Race link, and register their details online.

b. Once registered, participants must submit their details and settle payment via credit card/ GCash or ATM.

c. An electronic claim voucher will be issued to registrants to claim their Urbanite Run Ticket at any Kenny Roger’s Roasters branch or the new Kenny’s Roast and Grill restaurant at the Powerplant.

d. Participants may also choose to have their race kits delivered at a minimal cost. Delivery address to be indicated in the online registration form.

e. Confirmation email will be sent to the participant’s email within 24 hours upon online payment.

b. Registration thru designated registration sites.

a. Interested participants must go to the available Finishline Registration booths at the four (4) pre-identified marathons:

i. 2 nd GIG Run, UP Diliman

ii. Milo Manila Elimination, Luneta Grandstand

iii. Robinson’s Fit & Fun Wellness Buddy Ru, NBC Tent

iv. Globe Run For Home on July 19 at The Global City, Fort Bonifacio , Taguig City

b. Interested participants may also register their details at Nike Park and Runnr and claim race materials on-site.

c. Manual registration will also be available to last-minute participants on the night of the run – within 1hr before call time.


1. Call time

On the night of the run, participants must arrive at 8:00 pm. Assembly and gun start times of each division are as follows:



Gun Start



8:30PM (TBC)



8:45PM (TBC)



9:00PM (TBC)

2. Prizes

a. The following cash prizes will be awarded to first, second, and third place finishers of each division, to be awarded after the run finishes.


5 Kilometers

10 Kilometers

15 Kilometers







1 st Place

Php 5,000

Php 5,000

Php 5,000

Php 5,000

Php 5,000

Php 5,000

2 nd Place

Php 3,000

Php 3,000

Php 3,000

Php 3,000

Php 3,000

Php 3,000

3 rd Place

Php 2,000

Php 2,000

Php 2,000

Php 2,000

Php 2,000

Php 2,000

b. Employees of Roasters Group Inc., Bates141 Philippines, Zenith Optimedia including their relatives up to the second degree of consanguinity or affinity are disqualified from winning the cash prizes.

3. Event Activities

At the end of the run, participants will be invited to relax to a concert of Tribo Manila and purchase their Urbanite dinners at discount.

4. Security Measures

a. Stationary marshals at different points along the run route, approximately 100-150 meters apart or at strategic areas.

b. Roving marshals in motorcycles to tail and keep runners in line.

c. Police marshals and traffic enforcer group will direct traffic and to ensure runners will not be approached by onlookers.

d. Roving police escorts as added security measure.

e. Perimeter barricading at the start/finish line to keep runners assembled properly.

f. Roving security designated at the parking area.

5. Safety Measures

a. Runners to wear illuminated bib numbers and glow bracelets for easy tracking.

b. The marathon route will also contain “reflectorized” cones and signages to ensure the clarity of the track

c. Perimeter lighting will be placed around the run route every 50 meters or so.

d. In case of emergency, two (2) ambulances will be on standby with a dedicated first aid station at the event grounds.

e. All runners are entitled to insurance coverage worth Php 100,000.00 with Php 10,000.00 medical reimbursement.


The boys full of ribs and chix So as the presscon drew to a close, new friends were made and old ones were reinforced. Close encounters of the running legend kind never hurt the Gingerbread folk as well. There was an air of great anticipation for this one-of-a-kind event. So as GBM started to head for the exits, he was stopped by a familair foil... .. Rico : Hey Gingerbread creature! GBM : Uh, hi boss. Rico: How are your knees? GBM : I can walk now boss... Rico: Great great. You owe me for that 5k. If not for me you would be frothing in the mouth in that unknown UP place! GBM: Mosr probably boss. No worries, if ever they do a bromance movie on my life, you will be the lead. Rico: How flattering. ANyway, business first. Where's my GC? GBM: What GC? Rico: Duh THE LEVI's GC for your fraudulent "contest" ! GBM: Oh yeah that... . Rico: I should report you to the blogging ADBOARD ! Shameless Blog Promotion! GBM: Uh, boss... Rico: Yes? What? I should... WOAH! YAY! It's True ! It wasn't a sham! My precious GC's! YEBAHHH!

It pays to be a Levi's wenner
Wonderful event. Great People. Good food. Come to think of it... It was a good night indeed.

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Secret's Out : The Kenny's Open 2009 Urbanite Run Presscon + Urbanite Run